Optimizing for Organic Growth and Longevity in Your Business

You’ve succeeded in building your dream business. You started with an idea, brought it to life, and have been taking on the world ever since. But as you compare quarterly results, is your company growing? 

Are people seeking your products or services more each month than the last? Or do the numbers fluctuate? If your business is struggling to maintain a steady growth rate, you might be overlooking one of the most mighty marketing tools available: SEO.

In today’s socially-advanced, tech-driven marketplace, your business is unlikely to reach its full potential if you don’t have a proper SEO marketing strategy in place. In fact, several studies conclude that over 93% of consumers prefer to buy from websites with a high search ranking over those with a low one—and that number is only going up!

But how do you even get started? What exactly does SEO mean, anyway? And how do you know if you’re doing it right?

 

All You Need to Know About SEO

When it comes to expanding your reach, building credibility, and gaining a competitive edge, SEO is a game-changer. Let’s start with the basics: SEO is an acronym for search engine optimization, and it’s one of the most indispensable tools you have to scale your enterprise. 

Among other essential benefits, SEO is a way to increase your online visibility. With the right approach, you can attract more visitors to your website and encourage them to spend more time there, conceivably leading to an upsurge in conversions. 

Sure, SEO for beginners may be a long-term investment. It can occasionally take weeks or months to see direct results, but the payoff is worth it: increased traffic, organic leads, new clients, smoother daily operations, and more—all while driving down costs.

 

So, How Does SEO Boost Business? 

We all know that if you’re not moving forward in business, you’re probably moving backward. If you’re not taking advantage of the benefits of SEO services and getting your site ranked higher than your competitors’, you could be missing out on new clients who are actively looking for what you’re offering online.

Fortunately, the world of SEO has evolved so much over the years, making it easier than ever to define an optimization strategy that will help grow your business quickly and sustainably. For starters, here are five key areas of impact:

 

Visibility

SEO, when done right, not only puts you in front of more potential clients, it puts you in front of them at the exact moment they are looking for your particular product or service. Thanks to SEO, customers eager to engage, or at least educate themselves, will be able to find your website more readily on search engines—increasing the likelihood that they will purchase from you.

When someone conducts a search for a term relating to your industry, you want to be seen at or near the top of the search engine results page (SERP). All it takes is to pay close attention to your optimization strategy and you’ll see better rankings in search engines over time.

 

Reach

While most marketing efforts focus on a particular target group, SEO attracts anyone with intent, at any given time and regardless of where they are in the purchase funnel.

Begin by making a list of keywords you wish to rank for (including location-specific keywords for local SEO.) Then, to broaden it, use keyword research tools. When you target keywords instead of demographics (as you might with PPC or social ad campaigns), you reach an additional segment of high-priority prospects who may be willing to do business with you.

 

Brand Awareness

Search engine optimization isn’t just about getting people to click on your website—it’s also about building awareness for your brand and creating confidence and loyalty with potential customers.

Having a strong and consistent presence on Google, Bing, and other major search engine platforms will help establish brand recognition while improving your reputation in the industry—boosting your chances of generating conversions and dominating your market.

 

Trust & Credibility

SEO is an integral piece of the digital marketing puzzle for brands that want to develop trust and credibility with their customers. In other words, with increased confidence and dependability comes all the good stuff: more sales, leads, and loyal fans of your brand.

The higher your company’s website ranks on SERPs, the more likely people will trust it and see it as high-quality and reputable. Hence, spend your efforts refining and adding first-rate content to your website, increasing its technical performance, and identifying keywords to help with ranking even higher on Google.

 

Competitive Advantage

A solid SEO plan should include understanding who your competitors are, keywords they rank for, where their backlinks come from, etc., so that you can use this information to pivot and improve your own SEO campaign.

Your competitors are undoubtedly investing in SEO, and so should you. Outranking the competition and acquiring market share is the name of the game here! It’s a fact: the top page of Google search results receives over 90% of all traffic—and that’s not something you can afford to miss out on! 

You’ll want to start by making sure your site loads lightning-fast and is mobile-friendly. Then focus on offering the best user experience possible by creating on-page SEO content that reflects what your customers want—and need—to see.

Finally, once you’ve determined what overall SEO strategy works best for your site, waste no time getting started! You can do this by learning how to grow your business with SEO yourself or by hiring an SEO expert who truly understands your goals and can take your business to the next level.

 

Sercas: Expert SEO Consulting Services

The internet is a vast, ever-changing terrain, and the way people search for information has changed a lot over the past few years.

At Sercas, we know SEO has many advantages for websites—including long-term exponential growth. When it comes to helping you enhance your search engine rankings, increasing your website traffic by optimizing your content, and building links in a sustainable way—we’ve got you covered.

Our approach is holistic: we consider all elements of a website’s structure and how they affect its performance. We also take into account the specific needs of your customers and how they find what they are looking for on the web. Rest assured, our team of SEO consultants will work with you to develop an effective strategy for improving your site’s rankings so that it can reach its full potential.

Interested in learning more about how our top-notch team can help you achieve your business goals through SEO? Contact us today!